Conversion Rate Optimization
Drive your Sales UP on Your Website
A website has the potential to bring online customers on your site, make them surf through your services or products that you offer. But if you don’t make your site user friendly with proper user navigation, internal linking or if the user finds your website boring with nothing to offer he will return back, in a nutshell you will lose your Business to your competitor! By using this method you can convert more online audience to take actions without spending more on paid advertisement or digital marketing. If done right you can also reduce Bounce Rate i.e returning visitors from your site and increase your sales.
Since the time internet has been business platform to exchange ideas and build relationships, internet firms around the globe have setup campaign for their clients either using organic ranking method by applying Search Engine Optimisation or running Paid Ads through Pay Per Click campaign to fetch more visits to website and in turn increase sales. These methods are still practiced to drive traffic but unless you make an impression you are still losing in business.
Over the years, mentality in the market has been “Till you increase the incoming traffic to your website your business will do well” which is not even true to the facts if compared. Increasing visits does not refer that you are even getting your sales up. You need to make the customer engaged in the products that you offer.
Not many marketing agencies across the globe have researched on the aspect of Conversion Rate Optimization and how it will help the firms to increase sales as well as traffic through the online portal. If you want your business to do better, increase traffic as well as sales, then Conversion Rate Optimisation would be the best approach.